Released on: July 4, 2008, 1:53 am

Press Release Author: David Chandler

Industry: Marketing

Press Release Summary: Author of best seller The New Rules of Marketing & PR, a hand
book for modern marketers around the globe, Scott gave fascinating insight into how
Web 2.0 technologies have ended the old interruptive marketing styles.


Press Release Body: Hamburg, Germany July 4, 2008 -- The rules of marketing and PR
have changed, a point clearly made during a hard hitting yourBusinessChannel
interview
(http://www.youtube.com/watch?v=gOsygB9KpCk&feature=PlayList&p=A940B32D4A10F2BE&index=1)
with online media and marketing guru David Meerman Scott
(http://www.davidmeermanscott.com/bio.htm).

Author of best seller The New Rules of Marketing & PR, a hand book for modern
marketers around the globe, Scott gave fascinating insight into how Web 2.0
technologies have ended the old interruptive marketing styles. He says that these
new tools have inspired change in the way that businesses talk with their customers.


Blogging, social media and other forms of online one-on-one conversations have
become the hottest means of information exchange today
(http://www.universalmccann.com/Assets/UM%20Wave%203%20Final_20080505110444.pdf).
And with the public becoming more cynical and shying away from the old top-down
marketing approaches, demand for actual conversation has risen sharply. This has
encouraged the kind of conversation that addresses the key issues that they care
about.

According to Scott, those topics are primarily about solving the customer's
problems, and the companies that are sticking to that tack are now getting a whole
lot more bang for their marketing buck.

"A fundamental thing that people do is talk about their products. It's this ego
centric approach [to believe] that people care about your products," Scott told
yourBusinessChannel. "They don't give a crap. What they care about is their own
problems and finding answers to their own problems."

More insight from David Meerman Scott's interview with yourBusinessChannel is
available to view, free here
http://www.yourbusinesschannel.com/show.aspx?section=marketing&show=207.

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Press release distributed by PressReleasePoint(http://www.pressreleasepoint.com/)


Contact:
David Chandler
yourBusinessChannel
Hamburg, Germany
+44 (0) 870 041 0459
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com





Web Site: http://www.yourbusinesschannel.com

Contact Details: David Chandler
yourBusinessChannel
Hamburg, Germany
+44 (0) 870 041 0459
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com